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The Most Affordable SEO Services for Businesses
For a business to have an advantage over other businesses, its online visibility should be increased through the SEO strategy. This strategy increases the quantity of high- quality traffic flowing to your website. It elevates your website ranking on search results.
It is never a trick; SEO involves every aspect of the website, its architecture, direct and backlinks to the website and most importantly, the content of the website.
Before optimizing your website, it is so essential that you understand the available types of business SEO services to your business. Here is a list of business SEO services types;
v Technical SEO
v On-page SEO
v Off-page SEO
v Mobile SEO
v Content SEO
v Local SEO
While the most important types are on-page, content and technical SEO, the rest have a role in your website optimization. Let’s look at the guidelines within each of the business SEO service types.
1. On-page SEO
This optimization has to do with the web page itself and ways to make it friendlier to both the search engine and users. While a search engine ranks a website as a whole, the initial ranking is usually done page by page before the overall ranking.
Page title optimization
Usually, page titles show at the top of the search results. They should be attractive so that users can click on them as well as give search engine Bots sufficient clues on the contents of the page. H1 tag optimization is also vital in a page because it shows as a page's top heading. Ensure the tag has the same values as the page title.
Images on your website should be formatted as JPEG or PNG in small file size. Naming should include the keyword plus an alt tag.
2. Content SEO
Each page of your website should have a well-formatted URL. This formatting will help the reader to refer to your website using the provided URL.
Include both external and internal links to your website. Give your readers the path to follow after reading your content by internal links that lead to relevant content on your website. For an external website, it is crucial to link trusted sources. For example, a news media or source is preferable as compared to a random blogger whose 50% content might not be relevant to your website.
In every 150 to 300 words, ensure you include a keyword that flows naturally without forcing. Be keen on keyword stuffing. Do keyword research before creating content.
Search engines may not be human, but they have a way of detecting. Make use of schemas to highlight to search engines the critical parts of your content.
3. Technical SEO
Just like its name, technical SEO has technical parameters that influence your website visibility on search engines. Its goal is ensuring search engine crawlers crawl and index your website without experiencing any problems.
The essential guidelines you can do are;
· Checking and optimizing your robots.txt to ensure search engines correctly access your website.
· Adding and verifying with Google search console and your preferred domain.
· Following a web design that is SEO friendly.
· Optimizing your URL and site structure
· Using the coverage report to find and fix crawl errors.
4. Off-page SEO
It is more of promotion. It does not contribute to direct ranking, but it is an essential business SEO service. While the previous SEOs are more focused on the website architecture and content, off-page is all about the techniques that you can use in promoting your website on the internet. These techniques include;
· Link building- get SEO backlinks from other sources you can trust
· Brand promotion-encourage conversations about your brand on other social media platforms and networks. This promotion builds trustworthy and can improve your ranking as Google ranks known brands. Strive to get reviews and ratings by reaching out to your customer and request them to review your business if they are willing to. You can also contact influencers. They are social media gurus and have a large number of following, and this is where you can find your potential customers.
5. Local SEO
It is suitable for local and businesses seeking clients to visit their stores through the website. To help customers find you easily, include your real-time on the website, including the name of the business, its location and contact details on all pages.
6. Mobile SEO
It is a mobile-device specific SEO. More searches are done through mobile devices, unlike the past. To positive results,
· Run a mobile-friendly test.
· Ensure fast loading of the website on a mobile phone
· Ensure the website is simple and easy to use on a mobile.
· Mind about the user experience on mobile by managing pop-ups and aggressive advertisements.
Why small business and enterprises need SEO
Consumers turn to search engines to find answers and possible solutions to their problems. They are likely to click the top feed result on the search engine results page (SERPs). Hence the top three positions receive the majority of clicks while links at the bottom receive less than 5%of clicks.
SEO serves to rank your website highly in SERPs to generate high-quality traffic. With more people visiting your website, it is an opportunity to get your brand moving. You can get business SEO service from an SEO specialist.
Finally, website business success is not measured by the amount of content on your website. It is only through the way you make your content visible to the intended audience and the search engine. Implement correct optimization and watch as an overwhelming and quality traffic flow to your website.
Conceptualizing health and wellness: What is health and wellness?
The overall mental and physical health is what we call health. Whereas many people define health as a state of no illnesses or diseases, WHO disregards this by defining it as a state of complete physical, mental and social wellbeing and not merely the absence of a disease(WHO,1948).
Wellness is a state of being in an optimal mental and physical health. It is better described an active process of awareness and choices one’s health. Health largely depends on wellness because wellness is all about taking proactive steps through a life that is inclusive of physical responsibility. In other terms, the chances of illness are controlled by actions and conditions taken by an individual regarding the body.
These actions may include quitting smoking. Excessive tobacco causes lung problems; cancer. Other than smoking, alcohol also has adverse effects on health. The liver is likely to have problems which later results to liver cirrhosis.
Why is wellness important?
Wellness plays a vital role in a way that as one ages, the regular exercises and diet help in reducing or even preventing the risk of illnesses like obesity and heart diseases and many other illnesses.
Apart from that, wellness is freedom. The body freedom that enables one to have a high self esteem. With health eating and fitness, everything else is easy.
What are the dimensions of wellness?
There exists almost eight dimensions of wellness but the main are five.
a) Physical dimension.
Wellness and a healthy living has evolved to stand for many things other than being physically fit. But this particular dimension of wellness represents a sound substantial body that is maintained through proper nutrition, enough sleep, regular physical exercise, and abstaining from all bad habits like smoking and excessive consumption of alcohol.
b) Emotional dimension.
This is about a person’s attitude. A positive attitude is preferred. The ability to stay stress-free is a number one step to being healthy mentally. One should be able to speak out when he or she is not at ease. This is possible by having that one specific friend or friend who you can confide in.
c) Intellectual dimension.
The ability to get your mind continuously inspired and stimulated contributes to overall wellness and more so the mental wellness. The mind needs to be kept up-to-date. Exercising the mind is also a way of maintaining the mental health which in turn contributes to wellness. Using the available resources in expanding knowledge and skills arouses the mind which is so important.
d) Social dimension.
No one is an island. We all need someone around us at some point. Someone close to us no matter who we are in terms of personalities. One or two best friends contribute to being socially well. Go out once in a while and get involved like in parties, clubbing and other ways that involve being around people. This will help in freeing one’s mind.
e) Spiritual dimension.
A set of guiding principles, values and beliefs give one direction to a correct way of one’s life. This is inclusive of the hope, faith and commitment to these beliefs for the reason: provision of a sense of meaning and purpose. Being spiritually well creates harmony between what you internally belief and what you don’t.
Covid-19 versus Travel and Tourism Industry in Kenya
Tourism and travel industry in Kenya is the weakest when it comes to pandemics.It is easily swayed by occurrences like illnesses and diseases outbreaks.Whether epidemics or pandemics,there must be a greater impact on this industry.Kenya being a developing country whose economy is growing at a pace of a chameleon looks up on the travel and tourism sector to give solutions to issues like Joblessness by creating jobs that require minimum qualifications. Apart from that,the National government gets some-(as an understatement)of its revenue from this wide sector.
Having a look at Global travel,hospitality industry and tourism hands in hands with the hotel industry gives us a reason not to doubt that these are the pillars of the modern economy and the social system.Therefore; having considered them as pillars,we also realize that these sectors face the brutal side of this pandemic-The mighty Corona Virus.The UNWTO has already projected a 30% decline in international travel for the whole 2020 which is much higher in terms of decline as compared to what was recorded in the previous year-2019.
A further observation into this sector in this hard time shows that this sector has linkages within its industries;inter-industry linkages.These include the transport sector,accommodation suppliers,restaurants and hotels,travel agencies and attractions.This is to imply that there is inter dependency upon each other where failure of one industry results to almost direct negative effect on the other.For instance if Movement is banned(indefinitely),that's the transport sector; it implies that the travel agencies have been directly affected from this directive.
Another hit is on the MICE industry.Meetings,Incentive travel,Conferences and Exhibitions cannot take place with the presence of directives like social distance and stay at home.As much as everyone might want Business-as-usual, safety comes first.
The world has experienced other pandemics before and it has always conquered them, Covid-19 is also one of them and it will be in the past too. Although recovering the industry which is already sinking down the drain is heavy assignment after all this is over, a brighter side of it is, there is always the way forward like allowing guests to move the bookings to a further date,Collaborative strategies among the private and public sectors and many other ways.